Stories from a softer way to sit.

The Pumela Journal

Care guides, design history, workshop dispatches, and the occasional room we couldn't stop looking at. Always one short read.

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Editor's pick
StoriesFeatured

Wrinkles, on purpose

The pleats and folds on a Togo aren't accidents — they're the entire point. A short history of a soft idea that refused to grow up.

Pumela Editorial

Studio

May 10, 20266 min read

Tips & Tricks

The five-minute Togo fluff

A weekly cushion routine that takes less time than your morning coffee and keeps every pleat looking deliberate. Three steps, one tool.

Pumela Care2 min
May 12, 2026Read article
Style

Build Your Togo in five minutes

A no-overthinking walkthrough of the configurator — pick a size, pick a hide, pick a stitch. We promise the math is easy.

Pumela Studio4 min
May 3, 2026Read article
Behind the Scenes

Forty hands, one sofa

Each Togo passes through forty pairs of hands before it ships. We spent a week on the workshop floor to see what each pair actually does.

Iván Sutomo7 min
Apr 28, 2026Read article
Care

How to actually vacuum a Togo

Hint: brush attachment, low suction, follow the weave. Three minutes a week and your cushions stay pleat-perfect.

Pumela Care3 min
Apr 18, 2026Read article
Style

Warm neutrals in cool rooms

Pairing the Togo with concrete floors, north light, and the inevitable houseplant collection. Eleven rooms, eleven moods.

Lucía Park6 min
Apr 12, 2026Read article
Care

Velvet and Saturday mornings

Why we kept velvet on the line, what it does in soft light, and the one care habit that keeps the nap looking new for years.

Maya Ardelean5 min
Mar 22, 2026Read article

One good read, every Sunday.

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