Craft, then everything else.
Each piece passes through roughly forty pairs of hands. The pleats, the stitches, the cushion fold — none of it is automated, and none of it is rushed.

A small studio devoted to the soft, pleated, low-slung silhouette — the shape that ate the floor and then ate the room. We build it 98% faithful, in full-grain materials, by hand.
One form. Many homes.Chair, loveseat, three-seater, corner — build to the inch.
How this started
Pumela began the way most quiet studios do — with a couch we couldn't stop thinking about, and a polite no from every shortcut we were offered.
We wanted the soft, sectional, sit-on-the-floor feeling of the early-1970s silhouette — built honestly: full-grain hides, real density foam, workshop-stitched pleats. Not foam slabs in a polyester wrap. Not a print-out catalogue knockoff. Not a flatpack box with eight hours of homework inside.
So we made it ourselves. The first prototype lived in a friend's apartment for ten months. We changed the back-cushion fold nine times. We argued about thread color for a week.
When we finally felt right about the piece, we made a second one. Then a fifth. Then enough that we needed a workshop. Pumela is what came out of that — small, slow, and very particular about what leaves the building. About 98% of the way to the brief, on a good week.
What the studio runs on
Each piece passes through roughly forty pairs of hands. The pleats, the stitches, the cushion fold — none of it is automated, and none of it is rushed.
Full-grain leather and the same fabric spec we keep reaching for on the originals. No downgrade grades. Things that look better at year five than year one.
No flatpack, no allen key. Every module ships as one finished piece, set down by the courier, and sat on the same afternoon.
A real person on chat, email, or phone — twenty-four hours a day. Plus a 5-year limited warranty we honor without making you read fine print.

Quick numbers, no spin
We keep the list short on purpose. Every line is something we won't walk back on — from the materials to the day you have a question and need a human.





Full-grain leather, premium fabric, real velvet — no split, no bonded, ever.

Made to fit
Mix pieces, choose fabric or leather, share your room. Our team returns a layout and quote within 48 hours.